Katy Krassner - Communicator
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      • Tuned in with Katy Krassner – The Times They Are A-Changing
      • Tuned in with Katy Krassner: A fresh start with endless possibilities!
      • Tuned In with Katy Krassner: Songwriting Sessions: Collaborate and Conquer
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    • Duran Duran Singer Simon Le Bon’s Radio Program Showcases New Cutting-Edge Music
    • Simon Le Bon Wants Your Brain to Go “Whooosh!”
    • Duran Duran Celebrates 40th Anniversary With Simon Le Bon-Hosted SiriusXM Show
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    • "Is Breakfast Included" Podcast
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    • Duran Duran’s Social Media Guru Offers Tips and Discusses Co-Hosting A SiriusXM Show With Simon Le Bon
    • Associated Press Oscar Story
    • Recording Magazine | Instagram for the Songwriter
    • URI Alumni Magazine: Quadangles
    • IceCreamSocial - Q&A with Katy Krassner
    • Recording Magazine | What's the Buzz?
    • Recording Magazine | 25 Mistakes Artists Make
    • Social Media Keeps Duran Duran Fans Hooked
    • Duran Duran Broadway Playbill
    • Seventies Teen Idol Freakout
PictureClick to open article (PDF)
Instagram for the Songwriter
This social vehicle can deliver surprising effectiveness for musical promotions
April 2016
Katy Krassner 

OK, here's the situation. You're a reasonably successful musician. You write music, you play out, people come to see you, you sell music at your shows. In other words, you're making a living. You have a website, because everyone told you to, including your booking agent. Your cousin helps you update it. You also have a Facebook page where you promote your live dates, but that's it. You don't post that you're "at Starbucks" or "Wow, that football game was exciting." You're so not into this whole social media thing ...

Then someone writes an article in Recording telling you that you should be on Instagram. Instagram! Isn't that for kids? You're not wasting your time on Instagram. Or should you ...?



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