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Instagram for the Songwriter
This social vehicle can deliver surprising effectiveness for musical promotions
April 2016
Katy Krassner
OK, here's the situation. You're a reasonably successful musician. You write music, you play out, people come to see you, you sell music at your shows. In other words, you're making a living. You have a website, because everyone told you to, including your booking agent. Your cousin helps you update it. You also have a Facebook page where you promote your live dates, but that's it. You don't post that you're "at Starbucks" or "Wow, that football game was exciting." You're so not into this whole social media thing ...
Then someone writes an article in Recording telling you that you should be on Instagram. Instagram! Isn't that for kids? You're not wasting your time on Instagram. Or should you ...?
This social vehicle can deliver surprising effectiveness for musical promotions
April 2016
Katy Krassner
OK, here's the situation. You're a reasonably successful musician. You write music, you play out, people come to see you, you sell music at your shows. In other words, you're making a living. You have a website, because everyone told you to, including your booking agent. Your cousin helps you update it. You also have a Facebook page where you promote your live dates, but that's it. You don't post that you're "at Starbucks" or "Wow, that football game was exciting." You're so not into this whole social media thing ...
Then someone writes an article in Recording telling you that you should be on Instagram. Instagram! Isn't that for kids? You're not wasting your time on Instagram. Or should you ...?