SOCIAL MEDIA MANAGEMENT, HOW THE DIGITAL LANDSCAPE HAS CHANGED
The Internet has changed the way artists, celebrities and brands sell and promote directly to their fans. Perception is everything, especially if you're looking to gain credibility, visibility and, ultimately, loyalty from your audience. If you're not paying attention to what's taking place within your Facebook, Instagram and Twitter pages, you will miss out on a lot of important dialogue and opportunities to communicate with your audience.
A study from Bain & Company said that more than 60% of Internet-connected individuals in the US engage on social media platforms every day. According to the Digital Influence Index global study, the Internet is the most important medium in the lives of consumers, as it is of nearly equal importance to advice from friends, family or colleagues in deciding what to purchase. In a recent social media survey, respondents reported overwhelmingly that the primary business impact of social media was not revenue generation but insight that helped meet customer experience goals and reinforcement of what the company did.
A Smart Insights 2016 study showed that for the first time, more people access the Internet from a mobile device than from a desktop computer, while a Nielsen study of Internet usage in America showed that more than a third of the time spent online is on social networking sites such as Facebook, Twitter, Instagram, WhatsApp and YouTube.
A Hootsuite study showed:
In 2017, Forbes wrote an article on a new trend called “Social Listening,” saying in part: “Everyday, countless members of your target audience discuss topics that relate to your brand, either directly or indirectly. To engage this audience, you have to know where to find these conversations, and how to engage with them.”
Any brand that wants to fully connect with their fans online must now engage social media as part of their ongoing marketing strategy.
Community management is a crucial part of social media; a platform is only as good as the team who run it. It can be a time consuming practice that many businesses aren’t able to maintain on their own. With my longstanding experience in community management and editorial copywriting, I am able to sustain this important part of a company’s marketing and customer service strategy efficiently and professionally.
In addition, I often do tutorials for artists and brands looking for ideas on how to be more effective on social media, reviewing their accounts, their strategies, and putting together a "tip sheet" on best practices to maximize their exposure online.
A study from Bain & Company said that more than 60% of Internet-connected individuals in the US engage on social media platforms every day. According to the Digital Influence Index global study, the Internet is the most important medium in the lives of consumers, as it is of nearly equal importance to advice from friends, family or colleagues in deciding what to purchase. In a recent social media survey, respondents reported overwhelmingly that the primary business impact of social media was not revenue generation but insight that helped meet customer experience goals and reinforcement of what the company did.
A Smart Insights 2016 study showed that for the first time, more people access the Internet from a mobile device than from a desktop computer, while a Nielsen study of Internet usage in America showed that more than a third of the time spent online is on social networking sites such as Facebook, Twitter, Instagram, WhatsApp and YouTube.
A Hootsuite study showed:
- More than 50 million businesses use Facebook Pages.
- Every month, Facebook users leave 2.5 billion comments on Facebook Pages.
- Nearly one-third of Facebook users (32 percent) engage with brands regularly.
- 42 percent of customer service responses from brands on Facebook happen within the first 60 minutes.
In 2017, Forbes wrote an article on a new trend called “Social Listening,” saying in part: “Everyday, countless members of your target audience discuss topics that relate to your brand, either directly or indirectly. To engage this audience, you have to know where to find these conversations, and how to engage with them.”
Any brand that wants to fully connect with their fans online must now engage social media as part of their ongoing marketing strategy.
Community management is a crucial part of social media; a platform is only as good as the team who run it. It can be a time consuming practice that many businesses aren’t able to maintain on their own. With my longstanding experience in community management and editorial copywriting, I am able to sustain this important part of a company’s marketing and customer service strategy efficiently and professionally.
In addition, I often do tutorials for artists and brands looking for ideas on how to be more effective on social media, reviewing their accounts, their strategies, and putting together a "tip sheet" on best practices to maximize their exposure online.
