SOCIAL MEDIA MANAGEMENT, HOW THE DIGITAL LANDSCAPE HAS CHANGED
The Internet has changed the way artists, celebrities and brands sell and promote directly to their fans. If you're not paying attention to what's taking place within your Facebook, Instagram and Twitter pages, you will miss out on a lot of important dialogue and opportunities to communicate with your audience.
According to a study from Content Marketing Institute, promoted posts and social ads overtook print promotion for Business to Consumer marketers; 90% of B2C marketers will use social media content to reach their target. Social Media is now just another broadcast channel, and when utilized correctly, can be used to engage fans, show commitment to an audience and reward loyalty.
A Digital Influence Index global study showed that the Internet was the most important medium in the lives of consumers, and is of nearly equal importance to advice from friends, family or colleagues in deciding what to purchase. In a recent social media survey, respondents reported overwhelmingly that the primary business impact of social media was not revenue generation but insight that helped meet customer experience goals and reinforcement of what the company did.
A Smart Insights study showed that more people access the Internet from a mobile device than from a desktop computer, while a Nielsen study of Internet usage in America showed that more than a third of the time spent online is on social networking sites such as Facebook, Twitter, Instagram and YouTube.
In a Forbes article on “Social Listening” they said, “Every day, countless members of your target audience discuss topics that relate to your brand, either directly or indirectly. To engage this audience, you have to know where to find these conversations, and how to engage with them.”
Any brand that wants to fully connect with their fans online must now engage social media as part of their ongoing marketing strategy.
Community management is a crucial part of social media; a platform is only as good as the team who run it. It can be a time consuming practice that many businesses aren’t able to maintain on their own. With my longstanding experience in community management and editorial copywriting, I am able to sustain this important part of a company’s marketing and customer service strategy efficiently and professionally.
In addition, I often do tutorials for artists and brands looking for ideas on how to be more effective on social media, reviewing their accounts, their strategies, and putting together a "tip sheet" on best practices to maximize their exposure online.
According to a study from Content Marketing Institute, promoted posts and social ads overtook print promotion for Business to Consumer marketers; 90% of B2C marketers will use social media content to reach their target. Social Media is now just another broadcast channel, and when utilized correctly, can be used to engage fans, show commitment to an audience and reward loyalty.
A Digital Influence Index global study showed that the Internet was the most important medium in the lives of consumers, and is of nearly equal importance to advice from friends, family or colleagues in deciding what to purchase. In a recent social media survey, respondents reported overwhelmingly that the primary business impact of social media was not revenue generation but insight that helped meet customer experience goals and reinforcement of what the company did.
A Smart Insights study showed that more people access the Internet from a mobile device than from a desktop computer, while a Nielsen study of Internet usage in America showed that more than a third of the time spent online is on social networking sites such as Facebook, Twitter, Instagram and YouTube.
In a Forbes article on “Social Listening” they said, “Every day, countless members of your target audience discuss topics that relate to your brand, either directly or indirectly. To engage this audience, you have to know where to find these conversations, and how to engage with them.”
Any brand that wants to fully connect with their fans online must now engage social media as part of their ongoing marketing strategy.
Community management is a crucial part of social media; a platform is only as good as the team who run it. It can be a time consuming practice that many businesses aren’t able to maintain on their own. With my longstanding experience in community management and editorial copywriting, I am able to sustain this important part of a company’s marketing and customer service strategy efficiently and professionally.
In addition, I often do tutorials for artists and brands looking for ideas on how to be more effective on social media, reviewing their accounts, their strategies, and putting together a "tip sheet" on best practices to maximize their exposure online.
